Personal data is increasingly used by cities to track the behavior of their inhabitants. While the data is often used to mainly provide information to the authorities, it can also be harnessed for providing information to the citizens in real-time. In an on-going research project on increasing the awareness of motorists w.r.t. the environmental consequences of their driving behavior, we make use of sensors, artificial intelligence, and real- time feedback to design an intervention. A key component for successful deployment of the system is data related to the personal driving behavior of individual motorists. Through this outset, we identify challenges and research questions that relate to the use of personal data in systems, which are designed to increase the quality of life of the inhabitants of the built environment.